Conceived as a citywide experiential launch campaign tying together digital, social, mobile, OOH, retail, and live events, Netflix's DareDevil presented a leading global payment solutions provider with an opportunity to bring iconic short form content to 29 million screens and an even greater number of viewers.
For a Fortune 100 enterprise SaaS client, I collaborated with multiple B2B stakeholders to develop a content marketing campaign in the spirit of USA Network’s Emmy-winning Mr. Robot to swiftly and easily explain the nuances of a complex new product suite to an audience of highly discerning global CIOs and CMOs in the automotive, Insurance, finance, and manufacturing sectors.
Reimagining courage, strength, and resistance with the number one global sports manufacturer. Serious athletes understand that caution is a thief. It steals confidence. It steals competitions and it steals compassion. Don't let it take yours.
Working in tandem with renowned product designer Yves Behar, Happiest Baby sought to extend its lifestyle and publishing brand with products to empower new parents to feel greater confidence, compassion and clarity in their role as parents.
Bringing classic vanguard style to San Francisco's foremost tastemaker in fine jewelry, gifts, home decor, and accessories.
Rethinking HD Buttercup's extraordinary home decor with a sexy, sophisticated, and provocative sensibility.
Bringing a fresh take to a legacy cosmetics brand, Jafra sought to connect with the millennial generation by instilling individuality, a new attitude of inclusivity, and spirited entrepreneurialism with its global brand relaunch.
A new brand of women's casual wear to inspire a sense of place.
A bespoke podcast for my daughter.