A compilation of branding and marketing work for clients across media, entertainment, and lifestyle categories. Clients featured: Electronic Arts, Monopoly, Clue, Plants vs. Zombies, Bejeweled, Boggle, Coca-Cola, Sephora, The World Bank, Bombay Sapphire, Morgane Le Faye, HD Buttercup, Zaikamoya, Nike, and the film DOPE.

This project is currently in development and will involve a global social dance-off.

Reimagining courage, strength, and resistance with the number one global sports apparel manufacturer, we developed a digital, print, and community campaign targeting elite sports. World-class athletes understand that caution is a thief. The underlying theme we built on: fear steals confidence, it steals competition, and above all, it steals compassion. Don't let it take yours.

Co-founder. Dedicated to the science of midlife women thriving.

Digital and in-store retail brand partnerships.

Coca-Cola LATAM sought help driving digital community engagement on a local, grassroots level. Together, we worked on a digital brand outreach and gamification strategy to capture authentic user-generated content from local and impromptu football matches that aligned the brand with local voices and the local bottlers.

Camp changed them. They changed the world. The Oscar-nominated documentary feature Crip Camp directed by Nicole Newnham and James LeBrecht is now streaming on Netflix. Provided social media, community, and PR events strategy.

An offshoot of The World Bank engaged me to develop the GTM strategy and communications plan for a crypto neobanking service to enable members from across the global African diaspora to send digital currency and insurance abroad, saving its users over 70%, relative to traditional banks and service providers like Western Union and MoneyGram. With a unique model, the app-less, mobile-first offering is the only inclusive digital currency that can be converted to immediate SME merchant buying power for unbanked populations in economically developing regions of the world. This is a powerful capability, one that brings financial inclusion to whole segments of underdeveloped nations of rural and underbanked peoples, building communities and driving economic empowerment for the most vulnerable groups in Africa, including women, LGBTQ constituencies, and regional minorities.

For more information about our work, go to: https://migrantmoney.uncdf.org/

Digital brand strategy and copywriting.

Conceived as a citywide experiential launch campaign tying together digital, social, mobile, OOH, retail, and live events, Netflix's DareDevil presented a leading global payment solutions provider with an opportunity to bring iconic short-form content to 29 million new screens and an even greater number of viewers.

Working in tandem with renowned product designer Yves Behar, Happiest Baby sought to extend its lifestyle and publishing brand with products, gear, and programs to empower new parents to feel greater confidence, compassion, and clarity in their roles. To this end, we developed a comprehensive GTM communications plan and brand platform supported by competitive intelligence and consumer research.

Branded product and media strategy.

Rethinking HD Buttercup's extraordinary home decor with a sexy, sophisticated, and provocative sensibility, we developed a full 360 marketing program including TV, social media, community, print, direct mail, OOH, and large-scale experiential events.

Seerene’s Digital Engineering Platform is a software analytics and process mining technology that analyzes and visualizes the software development processes for insurance, automotive, and enterprise software clients. It reveals complexity and risks and transforms a CIO’s organization into a well-oiled machine, delivering software efficiently, cost-effectively, quickly, and with the highest quality. Together with the CEO, I led communications strategy, booked media appearances, and handled all agency relationships. Developed scripts for explainer videos as well as collateral and presentations for conferences and board meetings.

The Gump’s website redesign sought to bring San Francisco’s classic vanguard style to the world’s foremost tastemakers to showcase fine jewelry, gifts, home decor, and accessories.

Developed first-generation strategy and design for Citibank’s SME digital business hub and services offering to grow economic inclusion and revenue across the sector.

REWILDER is an AI-driven P2E RPG that fights climate change IRL. The objective is to create deeply immersive gameplay that combines strategic climate catastrophe battles with multiplayer alliance-building and rewilding tactics to provide players with real-life decentralized ownership and blockchain agency (rewards) to replant forests in wildfire zones, capture carbon, and drive meaningful political action.

Spa Sensations Digital Brand Strategy.

Verifone sought expertise in developing a partnership ecosystem to bring together meaningful entertainment content and advanced payment technologies like Klarna, PayPal, and Venmo, plus cryptocurrency, to boost basket value, increase customer loyalty, and attract new customers across demographic and regions.

Bringing a fresh take to a legacy cosmetics brand, Jafra sought to connect with the millennial generation by instilling individuality, a new attitude of inclusivity, and spirited entrepreneurialism with its global brand relaunch.

Creative Producer, branded attractions, mobile engagement.

A new brand of women's casual wear to inspire a sense of place. We developed the full brand guide, voice, and identity system.

Coming in 2023!

ELLERY ALLBRIGHT GOES DARK: a novel

—

GOTHAM GIRL INTERRUPTED

A #1 debut on AMAZON

Published by Imagine!/Penguin Random House

“Nora Ephron and Allie Brosh fans take note: Alisa Jones’s memoir in comedic essays GOTHAM GIRL INTERRUPTED is smart stand-up comedy about the power of falling down. From irreverent New York City blogger Alisa Kennedy Jones comes an account of her “misadventures in motherhood, love, and epilepsy” that James Patterson calls “smart, harrowing, heart-warming, and very funny.”

What do Da Vinci, Agatha Christie, and Alisa Kennedy Jones all have in common? One guess—ecstatic epilepsy. In this hilarious and moving dispatch from the frontlines of neurodiversity. Jones chronicles life with these terrifying yet beautiful grand mal seizures. Characteristic of Jones’s condition are attacks that leave her with what Zen Buddhists sometimes refer to as a “beginner’s mind”: a vast, open expanse of headspace, coupled with a creative euphoria.

With bracing candor and humility, Jones describes living with a chronic illness, single motherhood, and her day-to-day life as a hapless writer in Manhattan. Above all, Jones reminds us to fight the battle for becoming who we are supposed to be—no matter how much crashing around you have to do to get there.”

A #1 new release on Amazon, GOTHAM GIRL INTERRUPTED is available everywhere books are sold as well as on Bookshop.org, IndieBound, and Barnes & Noble.

A bespoke podcast for my daughter.