An offshoot of The World Bank engaged me to develop the GTM strategy and communications plan for a crypto neobanking service to enable members from across the global African diaspora to send digital currency and insurance abroad, saving its users over 70%, relative to traditional banks and service providers like Western Union and MoneyGram. With a unique model, the app-less, mobile-first offering is the only inclusive digital currency that can be converted to immediate SME merchant buying power for unbanked populations in economically developing regions of the world. This is a powerful capability, one that brings financial inclusion to whole segments of underdeveloped nations of rural and underbanked peoples, building communities and driving economic empowerment for the most vulnerable groups in Africa, including women, LGBTQ constituencies, and regional minorities.

For more information about our work, go to: https://migrantmoney.uncdf.org/